Airstream, Inc. has acquired the assets of NEST Caravans, an Oregon based molded fiberglass trailer company that saw its first prototype produced in just the past year.
In a press release from Airstream President Bob Wheeler, “We’ve been imagining a small, well-thought-out fiberglass travel trailer for quite some time and are very confident about its potential. Nest is a product that conveys sophistication, simplicity, and upscale modernity, so it made sense for us to partner and help bring this design to market.”
The NEST is the brainchild of Robert Johans, President and Lead Designer of the Bend, Oregon based company. After moving to Bend in 2006, Johans started a fiberglass trailer restoration business called The Egg Plant. It was his time spent restoring and modernizing Scamps, Bolers, Trilliums, and other fiberglass “egg” trailers where he envisioned creating his own offering to the fiberglass trailer market, and thus the NEST Caravan company was born.
Expect Airstream to make some changes to the original model. “I think it’s their intention to do some in-house redesign,” said Johans, who, after shaking hands with staff in Jackson Center, will jump right into production in Ohio as part of the Airstream team. “We already have a checklist to move on. One of the first things to do will be to understand the customer’s needs and interpreting the marketplace. So that may mean more research from the salespeople, or looking at existing data.”
Nest Caravan “Market research will drive any necessary and appropriate design changes,” Johans said. “There’s a progression of steps we have to go through before we can start building. Be assured, Airstream will embrace their own design, production, and sales methodologies for the Nest,” he emphasized.
“I’m super excited to be part of the team,” concluded Johans. “Super excited about the relationship with Airstream. I’ve had nothing but respect for the Airstream product all these years. The validation that the premier travel trailer company in the country chose our product to buy and to promote and embrace…that’s just freakin’ awesome.”
“I think Nest is going to be a big winner for Airstream,” said Johans. “Nest gives them a chance to break out a little bit without competing with or threatening the legacy of the existing brand. And with the Nest, they’re not just embracing some old technology or old design concepts. Ours is completely fresh and forward-thinking—and that says a lot about their company, to be able to embrace that attitude. This is a leap forward.”
“I’ve read many times on the fiberglass RV forum online, ‘Nest is the Airstream of fiberglass trailers’,” laughed Johans. “So Nest may already be the perfect fit for them.”